Contributed by: Show Editorial Team
Ethical companies can be profitable companies
-Consumers are becoming increasingly concerned with a company’s ethics
-Investors want transparency
-We are seeing a connection between ethics and competitive advantage
Ethical companies are also profitable companies, said Tim Nixon, former Head of Sustainability Thought Leadership for Thompson Reuters, and former Chief Communication Officer and Global Head of Partnerships and Policy for Constellation Research.
“There is an increasing body of evidence that companies that are ethical are actually delivering superior results for their shareholders and other stakeholders,” Nixon, now the CEO at Signal Climate Analytics, told Matt Bird, host of the Traders Network Show, at the 2019 Humanity 2.0 forum at the Vatican.
Nixon said consumers now demand that companies act in ethical ways.
“We are seeing that consumers are increasingly concerned not just with is this a good product, but is this a good company,” Nixon said. “Similarly, investors want to see their investment building a better world for their grandchildren and great grandchildren.”
Nixon said he is hopeful that data will continue to show that ethical companies are also making money.
“To me, that’s the whole key. We want to roll this big boulder downhill. And the way you roll it downhill is to correlate and understand the connections between profitability and ethics,” he said.
(Written by Andrew Waite; Editing and revisions by Nicole Liddy)
Links: Original Article